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With so many options available, choosing a quality diamond can be overwhelming. It is very important, that you feel comfortable with the quality and selection of our diamonds.

In addition to being a designer, Gershon is also certified gemologist. He personally examines each stone before presenting it to a potential customer.

If a customer has their own diamond, we will be happy to incorporate it into the design.

Diamond Education: The 4 Cs


A Diamond’s Cut Unleashes Its Light.

Diamonds are renowned for their ability to transmit light and sparkle so intensely. We often think of a diamond’s cut as shape (round, heart, oval, marquise, pear), but a diamond’s cut grade is really about how well a diamond’s facets interact with light.

Precise artistry and workmanship are required to fashion a stone so its proportions, symmetry and polish deliver the magnificent return of light only possible in a diamond.


Diamond Color Actually Means Lack of Color

The evaluation of a diamond’s color is based on the absence of color. A perfect diamond has no hue, like a drop of pure water, and consequently, it has a higher value. Many of these color distinctions are so subtle that they are invisible to the untrained eye; however, these distinctions make a very big difference in diamond quality and price.

Carat Weight

Diamond Carat Weight Measures a Diamond’s Apparent Size


Diamond Clarity Refers to the Absence of Inclusions and Blemishes.

Natural diamonds are the result of carbon exposed to tremendous heat and pressure deep in the earth. This process can result in a variety of internal characteristics called ‘inclusions’ and external characteristics called ‘blemishes.’

Evaluating diamond clarity involves determining the number, size, relief, nature, and position of these characteristics, as well as how these affect the overall appearance of the stone. While no diamond is perfectly pure, the closer it comes, the higher its value.