Gershon Baruch is a GIA Graduate Gemologist and a Cad/Cam designer, specializing in custom jewelry.

His unique jewelry style is a product of custom designing for prestigious Jewelry companies around the world. A noteworthy achievement of his is designing a Jewelry line for Yvel, and having a piece worn by Carrie Underwood at the CMT Artists of the year awards. It is through his diverse working experience that he learned the principles of art and composition. Gershon currently designs custom jewelry out of his Ramat Gan studio.  

His commitment to each jewelry piece is unmatched as is his commitment to his clients. In taking great time to understand the individual needs of each customer, GB Jewelry strives to create timeless jewelry that will be treasured for generations to come. The result is an extraordinary legacy of masterful jewelry design.